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Keywords: Cost-effective service excellence
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 272–289.
Published: 14 July 2022
... and a panel of experts and connects major streams of service research to the B2B literature. how B2B firms can position themselves to better capture value; successfully servitize their offerings; achieve cost-effective service excellence (CESE); and deploy intelligent automation (IA). We...
