Keywords: Costs
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Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (7): 454–463.
Published: 22 August 2008
... the costs and benefits of a satisfaction program. Design/methodology/approach This paper reports the results of a longitudinal study of a beverage distributor. Two satisfaction surveys were conducted before and after the launch of the program. Profitability was calculated using activity based costing...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 40–52.
Published: 01 February 1993
...Thomas H. Stevenson; Frank C. Barnes; Sharon A. Stevenson Activity‐based costing (ABC) is widely proclaimed to be revolutionizing the way in which costs are allocated in business. Instead of allocating overhead costs on volume‐related bases ABC allocates costs directly to products based on activity...

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