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Keywords: Crossed demands
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 535–540.
Published: 02 May 2017
... to the expressed crossed demands. Second, the proposed theoretical model of demand/response is transposed and tested in a managerial system where a sales negotiator is confronted with demands from more sources, both external and internal, with the responsibility to satisfy as best as possible the various...
