Keywords: Culture of innovation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 53–70.
Published: 04 March 2022
... and services” (Chkoniya et al., 2020 , p. 161). Organizations must take a broad, holistic assessment of how new technologies will impact their internal and external operations. – David Brown, KPMG. Digital disruption Convergence of intelligence and technology Culture of innovation...

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