Keywords: Customer–firm interaction
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 705–722.
Published: 09 August 2021
... Publishing Limited Licensed re-use rights only Value co-creation Value-informed pricing New service market performance Customerfirm interaction B2B Businesses operate in a networked environment to interact in ongoing exchanges of value to increase the chances of successful developing new...

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