Keywords: Customer bargaining power
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1614–1625.
Published: 03 April 2024
...Rui Zheng; Sheng Ang; Feng Yang Purpose Research on the relationship between customer bargaining power and supplier performance in supplier–customer relationships has flourished in recent decades. This study aims to empirically investigate whether product market overlap (PMO) in a supply chain...

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