Keywords: Customer behavior
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1574–1586.
Published: 11 October 2022
... technique Dissatisfaction Customer behavior Appraisal theory Industrial market Behavior There is certain consensus in the industrial marketing literature on the impact of profitable business relationships on business success (Mora-Cortez and Johnston, 2017 ; Sánchez-Gutiérrez et al...

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