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Keywords: Customer embeddedness
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 202–222.
Published: 03 December 2024
... and suppliers. Xiaoyu Zhao can be contacted at: xyzhao@mail.neu.edu.cn 07 04 2024 30 09 2024 09 11 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Solution co-creation Account managers Dual embeddedness Customer embeddedness...
