Keywords: Customer equity drivers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 335–346.
Published: 05 April 2013
...B. Ramaseshan; Fazlul K. Rabbanee; Laine Tan Hsin Hui Purpose This paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context. Design/methodology/approach A self‐administered online survey was conducted to collect data from...

or Create an Account

Close subscription notice
Close access options