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Keywords: Customer equity drivers
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 335–346.
Published: 05 April 2013
...B. Ramaseshan; Fazlul K. Rabbanee; Laine Tan Hsin Hui Purpose This paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context. Design/methodology/approach A self‐administered online survey was conducted to collect data from...
