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Keywords: Customer interconnectedness
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (3): 229–239.
Published: 15 February 2013
...Olga Tretyak; Evgeniya Tsybina; Vera Rebiazina Purpose The purpose of this paper is to broaden the current view of customer portfolio management by including the notion of customer interconnectedness. Design/methodology/approach The previous research in customer portfolio theory is reviewed...
