... from traditional office spaces. Thus, this study aims to explore the implications of this shift within the context of customer participation in the new product development (NPD) process. Design/methodology/approach Our study surveys 218 small-to-medium size business-to-business firms in the USA...

...Todd Morgan; Wesley Friske; Marko Kohtamäki; Paul Mills Purpose This paper aims to examine how customer participation in new service development (NSD) and customer relationship management (CRM) technology can improve the NSD performance of manufacturing firms. Additionally, the paper examines CRM...

..., this paper examines the moderating effects of customer risk-aversion and technology turbulence on the relationship between customer participation depth/breadth and customer-perceived value. Design/methodology/approach A theory-based model is developed and tested using data collected from 196 business...

... When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The purpose of this paper is to shed light on this interesting question by providing a framework to interpret how interorganizational relationships (IORs), including customer relationship commitments...

...Chih-Cheng Volvic Chen; Chih-Jou Chen; Ming-Ji James Lin Purpose – The purpose of this paper is to examine the impact of customer participation in a service delivery process by designing and testing an empirical model with the employees’ point of view in mind. Design/methodology/approach...