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Keywords: Customer perceived value
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Journal Articles
The role of learning in value co-creation in new technological B2B services
Available to Purchase
Journal of Business & Industrial Marketing (2014) 29 (3): 238–252.
Published: 04 March 2014
... Komulainen can be contacted at: Hanna.Komulainen@Oulu.fi © Emerald Group Publishing Limited 2014 Value co-creation Learning Value-in-use Business service Customer perceived value An executive summary for managers and executive readers can be found at the end of this issue...
Journal Articles
A multistage behavioural and temporal analysis of CPV in RM
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (5): 403–411.
Published: 08 June 2012
... a customer's perspective is crucial as customer perceived value (CPV) is dynamic and contextual, and evolves over time. This enables firms to develop value laden offerings and bind customers through interdependent relationships. This paper aims to focus on these issues. Design/methodology/approach Extant...
