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Keywords: Customer references
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Journal Articles
Customer’s expectations and perceptions of reference marketing programs
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (12): 2176–2186.
Published: 25 March 2020
... 2020 03 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Capital equipment Industrial purchasing Energy industry Business-to-business marketing Business relationships Customer references Reference marketing plays...
