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Keywords: Customer relationship
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Journal Articles
The power of connecting experience data and operational data: more than the sum of its parts?
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (12): 2604–2625.
Published: 03 May 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Experience management Customer relationship B2B Digitalisation Value Data RQ2. How can the success of applying XD in a firm be facilitated? The contribution of this research paper...
Journal Articles
Examining the impact of strategic supplier partnership, customer relationship and supply chain responsiveness on operational performance: the moderating effect of demand uncertainty
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (5): 995–1011.
Published: 09 August 2021
...Jitendra Nenavani; Rajesh K. Jain Purpose The purpose of this paper is to examine the impact of strategic supplier partnership and customer relationship on supply chain responsiveness and then to analyse the influence of supply chain responsiveness on operational performance in the manufacturing...
Journal Articles
The linkages among supplier relationship, customer relationship and supply performance
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (8): 1520–1533.
Published: 11 February 2021
...Assadej Vanichchinchai Purpose This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand. Design/methodology/approach Having extensively...
Journal Articles
Strategic account management programs: alignment of design elements and management practices
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Journal of Business & Industrial Marketing (2012) 27 (4): 259–274.
Published: 06 April 2012
... study. Customer relationship Strategic account Design elements Configuration Firm performance Alignment Customer relationship management Design Configuration management Company performance Corporate strategy An executive summary for managers and executive readers can be found...
