... by quantitative measures only and are created in, for instance, enterprise resource programs (ERP), customer relationship management (CRM) systems or during an encounter with the firm. Examples of OD include sales data and channels, website traffic and contact centre wait times (Williams, 2020 ; Payne and Frow...

...Jitendra Nenavani; Rajesh K. Jain Purpose The purpose of this paper is to examine the impact of strategic supplier partnership and customer relationship on supply chain responsiveness and then to analyse the influence of supply chain responsiveness on operational performance in the manufacturing...

...Assadej Vanichchinchai Purpose This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand. Design/methodology/approach Having extensively...

... study. Customer relationship Strategic account Design elements Configuration Firm performance Alignment Customer relationship management Design Configuration management Company performance Corporate strategy An executive summary for managers and executive readers can be found...