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Keywords: Customer relationship
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (12): 2604–2625.
Published: 03 May 2023
... Henrik Bathke can be contacted at: henrik.bathke@fau.de 05 08 2022 08 01 2023 05 03 2023 27 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Experience management Customer relationship B2B Digitalisation Value...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 995–1011.
Published: 09 August 2021
...Jitendra Nenavani; Rajesh K. Jain Purpose The purpose of this paper is to examine the impact of strategic supplier partnership and customer relationship on supply chain responsiveness and then to analyse the influence of supply chain responsiveness on operational performance in the manufacturing...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1520–1533.
Published: 11 February 2021
...Assadej Vanichchinchai Purpose This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand. Design/methodology/approach Having extensively...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (4): 259–274.
Published: 06 April 2012
... et al., 2004). Customer relationship Strategic account Design elements Configuration Firm performance Alignment Customer relationship management Design Configuration management Company performance Corporate strategy An executive summary for managers and executive readers can...
