Keywords: Customer services quality
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Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (5): 368–376.
Published: 14 June 2011
... involvement Case studies Customer services quality Quality improvement Scandinavia For many years innovation has been seen primarily as an internal organisational activity. Lately innovation has been taking place in networks with customers and business partners (Cheesbrough, 2003 , 2006...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (8): 537–548.
Published: 09 October 2009
... satisfaction Customer services quality Business‐to‐business marketing An executive summary for managers and executive readers can be found at the end of this article. The fundamental proposition in customer satisfaction and service quality research is that high customer satisfaction (CS...
Journal Articles

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