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Keywords: Customer strategy
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1029–1040.
Published: 26 July 2022
... 10 01 2022 08 06 2022 01 07 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction model Business-to-business marketing Customer loyalty Share of wallet Share of purchases Customer strategy...
