... proximal market-driven factors such as strategic decisions and customer value are still lacking, nevertheless. This study aim to investigate how the logic of value innovation influences creating new market space through quantum strategy and customer value creation. Design/methodology/approach Survey...

...Lucrezia Coletta; Milena Vainieri; Guido Noto; Anna Maria Murante Purpose This study aims to systematically review the literature on the use of customer value for the evaluation of inter-organizational performance, with a wide perspective embracing different contexts and settings. Design...

... marketing practice. Value co-creation B2B marketing Solution Customer value Value-based selling Dynamic capability theory In business to business (B2B) marketing, owing to product market saturation, increasing competition, eroding margins (Kowalkowski et al., 2015), increasing...

... recommendation intent, but only when sufficient customer value is created. The authors draw on a combination of survey and archival data from the supplier and customer in the medical equipment and advanced (business) lighting systems industries. The authors analyze the data using seemingly unrelated...

... the current time apart as the big data era is that companies, governments, and non-profit organizations have experienced a shift in behaviour […] they want to start using all the data […] to improve their business (Dean, 2014). Service-dominant logic Complexity Customer value Big data Information...

... and in the discussion of value appropriation in business relationships, the authors drew upon extant literature. However, a limitation is that they were unable to fully consider all the academic discourse centred on value and value appropriation. The discussion brings together the issues of customer value...

... the complex relationship between returns management and repeated purchase intent. Specifically, the authors’ results indicate that the effect of product returns on repurchase intent is opposite to the effect of customer value, depending on the value of customer value. The authors’ findings indicate that even...

.... fairness in reward allocation), which subsequently affect salespeople’s commitment to providing superior customer value. Originality/value – First study to empirically examine connections between servant leadership, distributive justice and commitment to customer value in the salesforce. It has...

...Jenni Niemelä-Nyrhinen; Outi Uusitalo Purpose – The purpose of this paper is to propose a process approach for identifying potential sources of customer value of a package in a packaging value chain and illustrate the approach through interview data. Design/methodology/approach...