... that perspective. A review of the methodology sections of articles led us to classify 51 articles from an organizational size perspective in two categories: Decision-making Electronic commerce Information management Data analysis Communication technologies Business-to-business marketing Business...

... as the development of marketing programs. As Shapiro and Varian (1999) note, businesses that are successful at “figuring out how to use the unique customer information available on the Web stand ready to reap substantial rewards” (p. 34). Worldwide web Data analysis Business‐to‐business marketing...

... and customer performance are put forward. The method section describes the study sample and data analysis. The article concludes with a discussion of the results and implications. Customer portfolio development and analysis is a key managerial task of the marketing function in business‐to‐business...

... the conceptual nature of the field can begin to be understood and relationships among the concepts or labels sought. Taxonomy Industrial marketing Data analysis Codes Inductive taxonomies In quantitative or numerical taxonomy inductive taxonomies are somewhat easier to derive. The object...