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Keywords: Debt
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 4–12.
Published: 01 March 1993
... debt have caused firms to look much more carefully at the allocation of their resources, including expenditures on the new product development process. Argues that these and other factors, such as the disenchantment with marketing research and personnel downsizing, suggest that the salesforce might...
