Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Decision‐support systems
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Some issues in developing expert marketing systems
Available to Purchase
Journal of Business & Industrial Marketing (1997) 12 (2): 149–162.
Published: 01 April 1997
... (1992b) indicates that there are ten barriers to marketing planning. Among them are: © MCB UP Limited 1997 Decision‐support systems Expert systems Hybrid systems Marketing planning Strategic planning Marketing planning is a complex process which involves many expert judgments...
Journal Articles
Developing Marketing Decision Support Systems
Available to Purchase
Journal of Business & Industrial Marketing (1990) 5 (2): 27–36.
Published: 01 February 1990
...Alan J. Greco; Jack T. Hogue Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development,offering a developmental approach. Offers a framework for MDSS...
Journal Articles
Implementing Expert Systems into Business‐to‐Business Marketing Practice
Available to Purchase
Journal of Business & Industrial Marketing (1990) 5 (2): 15–26.
Published: 01 February 1990
...Margery Steinberg; Richard E. Plank Discusses artificial intelligence, particularly expert or knowledge systems, and its relevance for business‐to‐business marketing and marketing decision support systems. Enables the reader to understand the basic concepts of expert systems while providing more...
