...). The authors believe that pure ESs do have limitations in marketing, but this limitation can be reduced by developing hybrid systems which combines the advantages of ESs, decision support systems (DSSs) and other computer facilities. A prototype HYbrid Marketing System called HYMS has been developed...

...Margery Steinberg; Richard E. Plank Discusses artificial intelligence, particularly expert or knowledge systems, and its relevance for business‐to‐business marketing and marketing decision support systems. Enables the reader to understand the basic concepts of expert systems while providing more...

...Alan J. Greco; Jack T. Hogue Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development,offering a developmental approach. Offers a framework for MDSS...