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Keywords: Decision sequence
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2386–2402.
Published: 05 September 2024
... the decision-making sequence preferences of supply chain channel members whose preferences vary leading to conflicts of interest. Originality/value The impact of cooperative advertising or decision sequence on corporate decision-making has not been considered. To fill this gap, the paper integrates network...
