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Keywords: Dedication
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Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 117–128.
Published: 02 March 2015
...Shuiqing Yang Purpose – This paper attempts to investigate the simultaneous effects of dedication and constraint factors on business-to-business (B2B) customer loyalty in the context of transforming the mobile telecommunication industry. Maintaining a successful inter-organizational relationship...
