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Keywords: Delphi method
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1755–1766.
Published: 04 December 2020
... in the oil industry. The Delphi method is used to explore the perspectives of three management tiers in oil organisations and the manufacturers who work with them. The views of these managers were synthesized over three iterations: semi-structured interviews, a questionnaire and resolution/explanation...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (5): 377–388.
Published: 14 June 2011
... it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology‐based services. Design/methodology/approach The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario...
