... industry in India. In addition to that, this study also investigates the moderating effects of demand uncertainty on the relationship between strategic supplier partnership–supply chain responsiveness and customer relationship–supply chain responsiveness. Design/methodology/approach A structured self...

..., internal and external resources, which were already limited compared to firms in more advanced economies (Buntaine et al., 2017). Political ties Institutional environment Exploratory innovation Market environment business ties Exploitative innovation Social ties Demand uncertainty...