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Keywords: Demographics
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Journal Articles
Segmenting business‐to‐business markets: a micro‐macro linking methodology
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (3): 170–177.
Published: 14 March 2008
...Thomas L. Powers; Jay U. Sterling Purpose This paper aims to report a research methodology that is used to identify business buyer segments by relating demographic indicators to the needs of various market segments. Design/methodology/approach The research was based on a survey in the office...
