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Keywords: Design elements
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Journal Articles
Strategic account management programs: alignment of design elements and management practices
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Journal of Business & Industrial Marketing (2012) 27 (4): 259–274.
Published: 06 April 2012
...Kaj Storbacka Purpose The paper aims at generating a better understanding of the design elements and related management practices of strategic account management programs, in order to assist firms wishing to design such programs. Design/methodology/approach The research process is based...
