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Keywords: Design science
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2450–2463.
Published: 22 August 2024
... which servitization trajectory the company should choose. Design/methodology/approach This study uses a combination of design science research (DSR) and context, intervention, mechanisms and outcomes (CIMO) to propose the model. An initial contextual factors list was created based on the literature...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (8): 939–950.
Published: 05 October 2015
... of a service concept in customer–service provider collaboration? Second, what are the functional principles for such collaboration? Design/methodology/approach – A participative, design science approach was used to develop the model for a joint-development process. Researchers developed and analyzed...

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