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Keywords: Design strategy
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Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (5): 695–715.
Published: 06 June 2016
...Yen Hsu Purpose The purpose of this study is to propose a model of a value cocreation strategy (VCS) for analyzing how enterprises adopt innovative, marketing, and design strategies to achieve their performance goals through cocreation. Design/methodology/approach In the present study, a case...
