... the influence of trust among actors in the context of innovation ecosystems. Design/methodology/approach This study developed a conceptual framework and a set of propositions. We raised a discussion based on the intertwining of three widely known dimensions of trust (ability, benevolence and integrity...

... advertising as a marketing tool in China′s foreign trade is still in its formative stage,evaluates its past development and examines its prospects in the future. Argues that, although Chinese export advertising has developed rapidly in the past decade, foreign participation in China′s advertising is very...