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Keywords: Dialogical interaction
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Journal Articles
Relational development of a service concept: dialogue meets efficiency
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (8): 939–950.
Published: 05 October 2015
..., dialogical interaction principles and elements of joint learning to meet the requirement for both efficiency and relationality. Research limitations/implications – The study develops a generic model for collaborative development of value propositions that integrates the aforementioned elements...
