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Keywords: Digital communication
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 995–1007.
Published: 02 January 2024
... capability (CJMC) in B2B as a multidimensional construct occurring in four complementary capabilities: Buying center Digital communication Digital technologies Hybrid selling In organizational buying behavior activities in business-to-business (B2B) contexts, the purchase process has become...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (6): 723–732.
Published: 06 July 2015
... the literature in the area of e-marketplace trading and recognises the importance of the digital communication network in enabling service exchange between the e-marketplace, buyers and suppliers. © Emerald Group Publishing Limited 2015 Organisational names are changed to retain anonymity...
