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Keywords: Digital platform
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Journal Articles
Riding the waves: unraveling the influence of legitimacy, regulation, and governance on digital freight matching platform success
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (6): 697–712.
Published: 06 April 2026
.../value The findings enhance digital platform research by exploring provider perspectives on platform legitimacy, empirically investigating its impact on cooperative performance, examining the mediating effects of platform governance and identifying the moderating role of regulatory rationality...
Journal Articles
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (9): 1907–1921.
Published: 21 May 2024
...Lixin Sheng; Jianlin Wu; Jibao Gu Purpose Drawing from the resource-based view (RBV), this study aims to develop a parsimonious model in the context of digital platforms that links strategic network resources (SNR) and firm performance through considering dynamic capabilities (DC) as important...
Journal Articles
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (2): 414–428.
Published: 08 August 2022
...Cristina García-Magro; María-Luz Martín-Peña; José María Sánchez-López Purpose This study aims to investigate the impact of utilitarian, hedonic and social emotional mechanics in gamified digital platforms on the components of value co-creation. Design/methodology/approach Hypotheses...
