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1-4 of 4
Keywords: Digital platforms
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 28–45.
Published: 24 February 2026
...Tanvir Ahmed; Christian Kowalkowski; Alexey Sklyar Purpose This study aims to investigate how manufacturing firms can leverage digital platforms to drive digital servitization by actualizing the action potential offered by data. This process is vital for sustaining service growth in complex...
Journal Articles
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital
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Journal of Business & Industrial Marketing (2024) 39 (5): 1029–1045.
Published: 12 December 2023
... be fostered through platform affordances and supply chain relationship (SCR) capital. Design/methodology/approach The paper integrates literature on digital platforms, SCRs and co-development to produce an integrative framework, developing propositions on the relationships among digital platforms, SCR...
Journal Articles
Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration
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Journal of Business & Industrial Marketing (2024) 39 (3): 617–632.
Published: 15 September 2023
... 2023 28 06 2023 02 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Cause-related B2B marketing Programs Digital Platforms fsQCA, Non-Profit Organisation TOE framework Digital B2B Platforms The COVID-19 pandemic has...
Journal Articles
Knowledge co-creation in Open Innovation Digital Platforms: processes, tools and services
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Journal of Business & Industrial Marketing (2019) 34 (7): 1434–1447.
Published: 19 June 2019
... The purpose of this paper is to understand how Open Innovation Digital Platforms (OIDPs) can facilitate and support knowledge co-creation in Open Innovation (OI) processes. Specifically, it intends to investigate the contribution of OIDPs-oriented to successfully implement all the phases of interactive...
