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Keywords: Digital servitization (DS)
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (5): 573–593.
Published: 12 February 2026
...Ujjwal Kumar; Ravi Shankar; Jitender Madaan Purpose Organizations are making efforts to prioritize sustainability with the help of innovative digital solutions. Still, there is a lack of understanding among companies on how to manage sustainability through digital servitization ( DS ). This study...
