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Keywords: Digitization
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Journal Articles
An empirical study on driving blockchain adoption in Maritime freight: an Asian business perspective
Journal of Business & Industrial Marketing (2024) 39 (11): 2347–2363.
Published: 16 August 2024
.... Digital technologies like blockchain help the maritime freight business to stay competitive in the digital age. This study aims to illuminate blockchain technology (BCT) adoption aspects to alleviate early industry adoption restrictions. Design/methodology/approach This study adopts a two-stage...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (9): 1794–1805.
Published: 09 November 2022
...Talai Osmonbekov; Cristian Chelariu; Anita Whiting The rest of the paper is organized as follows. First, two theoretical perspectives on digitization are explored. Then, the operational benefits of digitization are examined, followed by a delineation of the benefit structure and advancing formal...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 272–289.
Published: 14 July 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Digitization Artificial intelligence Service robots Productization Intelligent automation Cost-effective service excellence Contrary to common belief, transformation of manufacturing...
