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Keywords: Discovery-oriented approach
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Journal Articles
Exploring the dynamics of firm growth: the interplay of decision-making logic
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2716–2744.
Published: 16 October 2024
... decision-making logics, including experimentation, affordable loss, flexibility and pre-commitment as components of effectuation, alongside causation and bricolage and their synergistic effects on firm growth. Design/methodology/approach This study uses a multi-phase, discovery-oriented approach...
