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Keywords: Discrete choice and ranking card experiments
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Journal Articles
Profound changes in global sourcing? The country of origin theory and its effects on sourcing decisions
Open Access
Journal of Business & Industrial Marketing (2024) 39 (13): 68–81.
Published: 09 February 2024
... Transcontinental sourcing Buying decisions Country of origin theory Discrete choice and ranking card experiments Even before the COVID-19 crisis, global sourcing seems to be an essential aspect of procurement strategy. The recent global pandemic led to supply chain disruptions, shifts in demand...
