Keywords: Disruption
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 299–312.
Published: 17 August 2026
...Christina Öberg Purpose This paper departs from how the literature is filled with partly contradictory notions on disruption, while lacking a perspective that interlinks disruption causes of technology, business model and mindset with disruption effects beyond focal firms and industries...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1093–1105.
Published: 21 June 2019
...Christina Öberg; Tawfiq Shams Purpose With the overarching idea of disruptive technology and its effects on business, this paper focuses on how companies strategically consider meeting the challenge of a disruptive technology such as additive manufacturing. The purpose of this paper is to describe...

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