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Keywords: Disruption
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 299–312.
Published: 17 August 2026
...Christina Öberg Purpose This paper departs from how the literature is filled with partly contradictory notions on disruption, while lacking a perspective that interlinks disruption causes of technology, business model and mindset with disruption effects beyond focal firms and industries...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2050–2063.
Published: 27 January 2022
... protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic, and the adoption of digital and social media during the period of crisis management. The methodology used is qualitative based on 14 interviews with 11 PPE firms operating in Italy...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1093–1105.
Published: 21 June 2019
...Christina Öberg; Tawfiq Shams Purpose With the overarching idea of disruptive technology and its effects on business, this paper focuses on how companies strategically consider meeting the challenge of a disruptive technology such as additive manufacturing. The purpose of this paper is to describe...
