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Keywords: Dissatisfaction
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1574–1586.
Published: 11 October 2022
...Laura Pascual-Nebreda; Pablo Cabanelas; Alicia Blanco-González Purpose There are numerous studies on satisfaction, but not enough on dissatisfaction when its consequences can be harmful. This study aims to examine different unsatisfactory situations during customer–supplier relationships...
