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1-3 of 3
Keywords: Distribution channel
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 931–947.
Published: 11 June 2019
... for effective use of sources of power in channel management. Within a distribution channel, channel members play an important role in delivering satisfaction to customers with the channel leader’s products or services. To encourage channel members to exert more effort on enhancing customer satisfaction...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (8): 620–637.
Published: 07 October 2013
... ideas in the manufacturer-distributor relationship (knowledge-sharing routines, learning orientation, open-mindedness and management support). Additionally, although research on collaborative distribution channel practices has advanced over the past decades, the importance of governance structures...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (7): 518–539.
Published: 01 December 2001
...Marcos Fava Neves; Peter Zuurbier; Marcos Cortez Campomar Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility...
