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Keywords: Diversification
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Journal Articles
An exploration of organizational factors in new product development success
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (5): 300–310.
Published: 01 August 2006
... project success during its launch; and the NPD project success is positively associated with the degree of a firm's diversification into international markets. Originality/value This study provides several guidelines for product managers seeking to launch new products. It offers critical insights...
