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Keywords: Downturn
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Journal Articles
How do firms’ respond during recession – a review and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (10): 2275–2305.
Published: 30 July 2024
... of firms’ preparedness for recession and the role of leveraging firm-specific resources and capabilities to survive during the recession and be positioned to thrive during the recovery with focus on the role of managers in preparing for a downturn (Knudsen, 2019 ; Wood and Ogbonnaya, 2018). Therefore...
