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Keywords: Drivers
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 11–27.
Published: 02 January 2026
...Ludovica Zocco; Giuseppe Pedeliento Purpose The purpose of this paper is to explore the key drivers influencing B2B buyers’ adoption of remanufactured products ( REMAN ). Using the theory of reasoned action, it examines psychological, economic, environmental and social factors shaping attitudes...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2036–2049.
Published: 14 October 2021
... that considers the key factors enabling and constraining the evolutionary process of the eHealth service ecosystem. In particular, the drivers that emerged from the study were actor role empowerment, actor–network engagement and resource reconfiguration while the inhibitors were inter- and intra-actor...
