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Keywords: Drivers
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 11–27.
Published: 02 January 2026
...Ludovica Zocco; Giuseppe Pedeliento Purpose The purpose of this paper is to explore the key drivers influencing B2B buyers’ adoption of remanufactured products ( REMAN ). Using the theory of reasoned action, it examines psychological, economic, environmental and social factors shaping attitudes...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2036–2049.
Published: 14 October 2021
... a process where the theoretical framework and the data analysis evolved at the same time. The study results were used to develop a conceptual framework that considers the key factors enabling and constraining the evolutionary process of the eHealth service ecosystem. In particular, the drivers...
