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Keywords: Dual channel supply chain
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Journal Articles
A game theoretic analysis of dual-channel supply chain with nash bargaining fairness concern
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Journal of Business & Industrial Marketing (2020) 35 (2): 244–259.
Published: 25 September 2019
...Abhishek Sharma; Deepika Jain Purpose The purpose of this paper is to investigate the impact of fairness concerns of the retailer on the pricing policies of the supply chain partners, their individual profits, and the overall performance of a dual-channel supply chain composed of one manufacturer...
