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Keywords: Dynamic
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Journal Articles
The interplay between sales and marketing expenditures: an econometric approach in the B2B market
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (5): 967–978.
Published: 27 November 2023
... 26 05 2023 28 08 2023 04 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sales Marketing spending Dynamic Relationship Cointegration B2B Marketing expenditures IBM incurred huge marketing costs by selling...
Journal Articles
A holistic model of dynamic capabilities and environment management system towards eco-product innovation and sustainability in automobile firms
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (2): 402–416.
Published: 09 July 2021
.../methodology/approach The research drew from the micro-level perspective, thus using dynamic capabilities (DC) constructs and environmental management system (EMS) strategy variables. The constructs included technology collaboration, green human resources and eco-culture, while the variables denoted formal...
