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Keywords: Dynamic
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 967–978.
Published: 27 November 2023
... is overly simple and judgmental and disregards the dynamic connection between sales and marketing expenditures (van Everdingen et al., 2019). Earlier studies did not consider the nature of the relationship between sales and marketing spending in suggesting how to set a marketing budget (Srivastava...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 402–416.
Published: 09 July 2021
.../methodology/approach The research drew from the micro-level perspective, thus using dynamic capabilities (DC) constructs and environmental management system (EMS) strategy variables. The constructs included technology collaboration, green human resources and eco-culture, while the variables denoted formal...
