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Keywords: Dynamic positioning
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 785–793.
Published: 01 October 2019
...Jingbei Wang; Naiding Yang; Min Guo Purpose This paper aims to propose the following questions: How does dynamic positioning influence organization’s innovation performance? Does knowledge base mediate the relationship between them? Design/methodology/approach The empirical setting...
