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Keywords: E-commerce
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 877–895.
Published: 05 April 2024
...’ willingness to use eco-friendly delivery options, namely, parcel lockers – in e-commerce and their impacts in terms of communication and transparency along the supply network. Design/methodology/approach The study conducted an extensive survey in Italy and Germany, collecting 1,010 usable responses...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 220–235.
Published: 17 September 2021
...Arkadiusz Kawa; Justyna Światowiec-Szczepańska Purpose The purpose of this paper is to identify the components of logistics value and examine their influence on customer satisfaction in e-commerce. This study investigates the moderation effect between those two variables using the overall service...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 225–240.
Published: 19 August 2021
... supply management Channel conflict Cross functional interface E-commerce Strategy development OBM The importance of online marketing is emphasized in almost all fields. Initial providers (IPs) – especially small- and medium-sized enterprises (SMEs) who provide consumer products or services...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (1): 137–149.
Published: 15 November 2018
...Javier A. Sanchez-Torres; Fernando Juarez-Acosta Javier A. Sanchez-Torres can be contacted at: jasanchez@udem.edu.co There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical...
