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Keywords: EMICO
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Journal Articles
Marketing activity of international new ventures – application of the EMICO framework
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Journal of Business & Industrial Marketing (2019) 34 (4): 779–791.
Published: 19 November 2018
...Izabela Kowalik; Lidia Danik Purpose One of the approaches to study entrepreneurial marketing (EM) is the EMICO framework. The extant studies have not yet explored the application of this framework by international new ventures (INVs). To address this research gap, four Polish INVs from medium...
