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Keywords: Eastern Europe
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Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (2): 78–85.
Published: 30 January 2009
...Mark Leach Purpose This paper intends to further understanding of the world marketplace by examining the procurement practices of high‐tech suppliers across several countries in Central and Eastern Europe and in the USA. In particular, this examination will focus on the extent to which the smaller...
