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Keywords: Eco-innovation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1763–1778.
Published: 16 August 2019
...Qiong Yao; Jinxin Liu; Shibin Sheng; Heng Fang Purpose Drawing on the literature of eco-innovation and institutional theory, this research aims to answer two fundamental questions: Does eco-innovation improve or harm firm value in emerging markets? and How institutional environments moderate...

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